ROOFING MARKETING
Roofing Marketing Built Around Better Leads
ABOUT NUGENT MEDIA
Marketing Built by Someone Who Knows Roofing
Carson Nugent sold roofing door to door before starting Nugent Media in 2020.
That experience shapes the way we approach roofing marketing today.
Rather than learning the roofing industry after becoming a marketing agency, Carson came from the roofing industry first and learned marketing from there.
He’s a roofer who learned marketing.
That perspective matters because generating a lead is only one part of growing a roofing company. Understanding the homeowner, the market, the sales process, and ultimately what makes a lead worth pursuing all play a role in building a marketing system that works.
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WHAT WE DO
A Roofing Marketing System,
Not Just an Ad
Nugent Media’s core offer is Meta and Instagram advertising, with additional marketing systems supporting the journey from advertisement to customer.
Facebook & Instagram Ads
Reach homeowners with targeted Meta advertising built around the roofing market.
Google Ads
Use paid search to reach homeowners actively looking for roofing services.
Landing Pages & Lead Funnels
From instant quote funnels and custom landing pages to qualified lead forms, SMS verification and automated follow-up.
QUALITY OVER QUANTITY
More Leads Isn't Always Better
A lot of marketing is built around one number: how many leads were generated.
Nugent Media takes a different approach.
Our methodology deliberately focuses on lead quality over lead volume. In some cases, that means generating fewer leads in order to raise the percentage of leads that become appointments.
Because the goal isn’t simply to fill a CRM.
The goal is to create opportunities a roofing company can actually work with.
01 — BUILD
Funnels and creative are built around the campaign.
02 — LAUNCH
Put the campaign in front of the intended market.
03 — MEASURE
Review leads and campaign performance.
04 — LEARN
Use client feedback and performance data to understand what's happening.
05 — OPTIMIZE
Feed those insights back into targeting and campaign decisions.
REAL CAMPAIGN RESULTS
The Numbers Tell Part of the Story
DIRECT ACCESS
Work With the Person Actually Running Your Account
With Nugent Media, clients work directly with the person actually running their account.
There’s no junior handoff after the sales call.
That means communication stays close to the campaign, and feedback can move quickly between the client and the person responsible for managing the account.
When lead quality changes, we want to know.
When something isn’t working, we want to know.
And when something is working, we want to understand why.
Feedbacks
Hear From Our Clients
Carson has been incredible. We’re still honing in a bit and we haven’t hit peak season yet by any means, however I am super impressed with his intentionality and monitoring stuff to make changes. All in all, definitely a super worthwhile investment.
We have tried so many Facebook marketers from national companies to expensive Gurus with big followings on Facebook and YouTube all claiming to have the secret sauce to turn Facebook ad spend into paying customers. Carson Nugent in his first week delivered more results than the rest of the marketers combined. The other amazing thing is he actually delivers customer service. Give him a call and he answers the phone. Send him a text and he responds.
