Roofing Facebook and Instagram Ads That Generate Real Opportunities
Facebook and Instagram are at the core of what Nugent Media does. We build and manage roofing Facebook and Instagram ads specifically for roofing companies, combining targeted advertising, in-house creative, landing pages, and lead-generation systems to turn homeowner attention into potential customers.
The goal isn't simply to get someone to click. It's to get the right homeowner to take action.
Roofing Facebook and Instagram Ads Require More Than a Good Ad
A roofing ad can generate clicks and still fail to generate useful opportunities.
The audience, message, creative, offer, lead form, and follow-up all influence what happens after someone sees your ad.
That’s why Nugent Media looks beyond the ad itself. We build campaigns around your roofing market, your offer, and the homeowners you’re trying to reach — then use information from the leads coming in to make better campaign decisions.
Put your offer in front of homeowners in the markets you want to reach.
Develop ads designed to capture attention and give homeowners a reason to act.
Use qualification questions to help identify homeowners who fit the campaign's criteria.
Add SMS verification and automated follow-up sequences so the process doesn't stop when the form is submitted.
Lead volume is only part of the picture.
We Use Lead Quality to Improve Your Roofing Facebook Ads
If a campaign generates leads but those leads aren’t turning into conversations or appointments, simply generating more leads doesn’t solve the problem.
Nugent Media uses feedback from the leads coming through your campaigns to help inform targeting and campaign decisions.
If the leads aren’t the right fit, that’s useful information. If a particular audience, message, or creative is producing better opportunities, that’s useful information too. The goal is to continuously learn from what happens after the form is submitted — not just what happens inside Ads Manager.
We analyze spend, clicks, leads, and campaign performance to understand what’s working.
Your team’s feedback helps us understand which leads are turning into conversations and which aren't.
We use campaign and lead-quality insights to improve audiences, messaging, and targeting.
We use what we've learned to refine the campaign, cut what isn't working, and build on what's producing better results.
QUALITY OVER QUANTITY
A Roofer Who Learned Marketing
Carson didn’t start Nugent Media as a marketer looking for a niche.
He sold roofing door to door before starting the agency.
That experience shapes how Nugent Media approaches roofing Facebook and Instagram ads — starting with the roofing business, the homeowner, the market, and the offer rather than simply following a generic advertising playbook.
Every competitor is a marketer who learned roofing. He’s a roofer who learned marketing.
The goal is to understand what happens beyond the click — from the first impression to the lead, the appointment, and ultimately the opportunity for the roofing company.
EXPLORE MORE
More Ways Nugent Media Helps Roofing Companies
Facebook & Instagram Ads
Reach homeowners with targeted Meta advertising built around the roofing market.
Google Ads
Use paid search to reach homeowners actively looking for roofing services.
Landing Pages & Lead Funnels
From instant quote funnels and custom landing pages to qualified lead forms, SMS verification and automated follow-up.
REAL CAMPAIGN RESULTS
The Numbers Tell Part of the Story
Feedbacks
Hear From Our Clients
Carson has been incredible. We’re still honing in a bit and we haven’t hit peak season yet by any means, however I am super impressed with his intentionality and monitoring stuff to make changes. All in all, definitely a super worthwhile investment.
We have tried so many Facebook marketers from national companies to expensive Gurus with big followings on Facebook and YouTube all claiming to have the secret sauce to turn Facebook ad spend into paying customers. Carson Nugent in his first week delivered more results than the rest of the marketers combined. The other amazing thing is he actually delivers customer service. Give him a call and he answers the phone. Send him a text and he responds.
