
Google Ads for Roofing Companies That Capture High-Intent Searches
GOOGLE ADS FOR ROOFING COMPANIES
Show Up When Homeowners Are Searching for a Roofer
Someone searching “roof repair near me,” “roof replacement company,” or “roofing contractor in [city]” already has a problem they want solved. That’s what makes Google different.
Nugent Media builds Google Ads campaigns around the searches that matter to your business — connecting the right keywords, ad messaging, landing pages, and conversion tracking to turn search intent into potential opportunities.
Identify the searches that signal a real need for roofing services and align campaigns around that intent.
Create ads that directly connect with what the homeowner searched for, with clear messaging and a reason to take the next step
Send homeowners to relevant landing pages where they can easily call, submit a form, or take the next step.
Track conversions and use that data to understand which searches and campaigns are generating valuable opportunities for the business
Lead volume is only part of the picture.
From Search to Roofing Lead
Understand what homeowners are actually looking for.
We identify the searches and services that align with the roofing work you want to generate.
Keywords help determine when your ads can be eligible to appear, with match types providing different levels of control over which searches trigger your ads.
Your ad needs to clearly communicate what you offer and match the intent behind the search.
Search terms, conversions, landing-page performance, and campaign data help identify where to make adjustments.
QUALITY OVER QUANTITY
We Don't Just Optimize for More Clicks
A campaign can generate traffic without generating the kind of roofing opportunities your sales team actually wants.
That’s why we look beyond clicks.
Google provides data on the searches triggering your ads and the conversions those searches generate. That information can be used to refine keywords, identify irrelevant searches, improve ads, and make better campaign decisions.
EXPLORE MORE
More Ways Nugent Media Helps Roofing Companies

Facebook & Instagram Ads
Reach homeowners with targeted Meta advertising built around the roofing market.

Google Ads
Use paid search to reach homeowners actively looking for roofing services.

Landing Pages & Lead Funnels
From instant quote funnels and custom landing pages to qualified lead forms, SMS verification and automated follow-up.
REAL CAMPAIGN RESULTS
The Numbers Tell Part of the Story
Feedbacks
Hear From Our Clients
Carson has been incredible. We’re still honing in a bit and we haven’t hit peak season yet by any means, however I am super impressed with his intentionality and monitoring stuff to make changes. All in all, definitely a super worthwhile investment.
We have tried so many Facebook marketers from national companies to expensive Gurus with big followings on Facebook and YouTube all claiming to have the secret sauce to turn Facebook ad spend into paying customers. Carson Nugent in his first week delivered more results than the rest of the marketers combined. The other amazing thing is he actually delivers customer service. Give him a call and he answers the phone. Send him a text and he responds.